Best Baby Deals for Black Friday and Cyber Monday 2023

Here are the best deals I’ve spotted so far on baby essentials, gear, and clothing. I will keep updating the list in the coming weeks as new Black Friday and Cyber Monday sales, discounts, and savings are released on your favorite baby brands.

Note: Some of the links below are affiliate links but all of the opinions are my own. I’m referring you to my favorite things and other top recommendations for Moms. By you shopping through these links I may collect a small commission without you paying a penny more. I greatly appreciate your support of me, my family, and this blog!

For Black Friday / Cyber Monday this year, I am offering the Baby Prep Toolkit for 30% off!!

The Baby Prep Toolkit is for you first (or second or third!) time expecting moms looking to streamline the panning and preparation process for welcoming your new baby. From timelines to checklists, quick start guides, and templates, you’ll have everything you need to prepare, learn, and organize for this next stage of motherhood.

This is the biggest sale of the year, so if you’re expecting or soon to be expecting a baby in the next year, make sure you snag it now! You can learn more about the BPT here.

Best Baby Deals Black Friday and Cyber Monday 2023

  • Azaria: 25-50% off starting Nov. 17

    • My diaper bags: large and small

    • Portable changing mat

    • I keep my diapers, wipes, and changing mat organized in this clutch. It’s easy to take out and carry for diaper changes when you’re out and about.

    • The insulated snack pouch is perfect to keep in the diaper bag for small portions of milk and snacks.

  • babyGap: 40% off everything + 60% off additional deals

  • Baby Brezza: up to 40% sitewide

  • Baby Tula: 30% off sitewide from Nov. 6-22

  • Burt’s Bees: 40-50% off + free shipping off everything Nov. 9-19

    • These are the only socks I’ve found that don’t constantly fall off of babies!

  • Momcozy: 20% off sitewide

    • I will be ordering the M5 Wearable Breast Pump to try with the next baby. This is a great option for a wearable pump at a more affordable price.

  • Mom Mode Baby Prep Toolkit: 30% off now through Dec. 3

  • Newton Baby: 20% sitewide from Nov. 10-27 using code NOVEMBER

    • We LOVE this crib mattress. It’s easy to clean and gives me peace of mind knowing it’s completely breathable. We got one for baby #1 and since we are keeping her in a crib for a while we bought a second crib mattress for baby #2. You also may consider getting an extra crib mattress pad in case of accidents in the middle of the night.

    • We had a different bassinet for our first baby but didn’t love it so we are trying the Newton bassinet for baby #2. I just put it together and it was super easy!

    • I upgraded to the Newton pregnancy pillow this time around and it’s held up super well. I like that it’s a U-shape so I don’t have to flip it from side to side in the middle of the night. However if you prefer a C-shape or more of a traditional body pillow side, one of the sides is detachable so you can customize to whatever you find most comfortable.

  • Old Navy: select deals on baby clothing Nov. 23-27

  • Owlet: up to $120 off, free shipping, and a free fabric sock with purchase of Owlet Dream Duo or Dream Sock

    • The Owlet Dream Sock brought me so much peace of mind during the newborn phase (it’s $100 off right now).

  • PinkBlush Maternity: up to 50% off sitewide

  • Snuggle Me: up to 40% Nov. 19-Dec. 3

  • Solly Baby: buy more save more: 15% off sitewide, 20% off orders $100+, 25% off orders $150+

    • This is a brand I truly can’t get enough off. The Solly Baby Wrap seriously saved my sanity during the newborn days. Ada had acid reflux as a newborn and before we figured that out and got her on medication she would cry for hours and wanted to be held all the time. The Solly wrap allowed me to give her what she needed but still be able to get some things done around the house or just take a walk.

    • I also love Solly swaddles. They’re super soft and high quality. I bought a few as blankets for Ada and they ended up being her '“pacifier”. She sleeps with them every single night. I’m planning to buy a couple more swaddles for baby #2.

  • Target: up to 40% select baby gear, up to 40% select baby monitors, free $15 gift card when you buy two big diaper packs, 20% select nursery furniture.

  • The Spoiled Mama: 25-50% off starting Nov. 19

    • This tummy butter and stretch mark oil are my favorite products for preventing and treating stretch marks during pregnancy. You can save some money by purchasing as a bundle.

  • Tubby Todd: up to 20% off sitewide from Nov. 23-27

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My Baby Prep Journey: 34 weeks Pregnant

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Tips for Planning and Designing Your Baby’s Nursery